EL Sports

The challenge

We were asked by the directors of independent sports retailer EL Sports if we could help them re-establish their online presence. They’d recently had a very bad experience with a web company which over-promised an expensive e-commerce solution that they spectacularly failed to deliver.

To succeed, we therefore had to demonstrate that our solution would be fit for purpose, would  deliver results quickly,  and would be economical.


The process

Before we started to build anything, we took the time to understand what they were looking for from a site – what they wanted to achieve and how quickly they needed it. Once we had this information we were able to build something that was right for them, a site that could grow, and could adapt to the rapidly-changing sports retail market.

We worked with open source software so the client was never ‘tied-in’ to a bespoke e-commerce engine and really felt that they ‘owned’ the site in its entirety – which they do.  This is something we feel strongly about, as we want all our customers to have the freedom of choice. Being able to update the site themselves was seen as really important to the team at EL, so we provided training on how to use the site’s Content Management System (CMS) and e-commerce functionality.

The package was rounded off with an email marketing template and training on how to use the email distribution software we provided, giving EL the means to market their new site to existing customers.

The results

We delivered a full-function, editable e-commerce site using the latest Magento platform which started processing online orders from brand new customers, including international customers, on day one. A measure of the client’s complete satisfaction is that they continue to work with us on new projects including developing their digital strategy, SEO and Email marketing.  The site goes from strength to strength as the client team adds more content.

Airbrand developed a fully-featured e-commerce site that has provided us with an entirely new sales channel for the business. They’ve taken the time to tell us how the technology works and have trained us to make the the most of it. We couldn’t be happier with what they’ve done, and would thoroughly recommend their knowledgeable, ‘no nonsense’ approach to digital marketing.
Luke Burns, Director of EL Sports

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